Market Conditions / Trends

Over 25 years in Business

Hickory Dickory Decks is well positioned in the deck industry with 25 years experience in custom deck building.

After more than 15 years in deck franchising, we have grown to be the largest  franchised custom deck company in Canada and #2 in the world.

Our websites, &, are leaders in the industry with over 10,000 deck pictures, first page location on Google, Yahoo, and Bing and has over 40 million hits per year.

Buying Power

We have reached a size that mass buying power is giving our group a competitive edge in purchasing not only decking materials but all supplies and marketing materials. This will only continue to grow and become a more dominant advantage.

Housing Boom in Ontario

A bullish trend in the North American housing market over the past 10 years has created a huge market for custom decks.


Decks Per Year

The Renovation industry is growing even faster, creating a huge market for rebuilding old decks. Over 3 million decks are replaced each year in North America.



Franchising brings professionalism; quality products, consistency, quality service and better warranties.



While franchising has professionalized most industries, the decking market is made up mostly of over 50,000 independent renovation/construction companies, usually with only 1 or 2 people.


Baby Boomers

The Baby Boomer segment, ages 49 to 68, has influenced every facet of our economy.  They are now in their prime income and custom deck buying years.  A lot of baby boomers want to enjoy retirement, and their property which they’ve worked hard far.  Baby Boomers value family, and what better way to enjoy family than out in the sun and on a deck.


Low Maintenance

Hickory Dickory Decks has been using Low Maintenance decking since its inception and now uses it on over 90% of its projects (compared to 3% industry average in Canada).  Low Maintenance decks are appealing as not everyone has the time to stain and paint their deck every year.  We can’t blame them, we’d rather eat a juicy steak on our deck, then bust our back staining it.


Fast Growth

Low maintenance decking is growing at over 24% annually in North America. The business is in year 14 and now has approximately 18% of U.S. market and approximately 5% of Canadian market. Following the pattern of other innovative building products (vinyl windows, asphalt shingles) it could take 30 years before it achieves mass-market use.


100+ Year’s of Experience

Hickory Dickory Decks has a team of professionals with 100’s of years experience in the custom deck industry. We are leaders in our industry in training and support and are constantly investing to improve our systems.  We are consistently using new technology to aid us in becoming more efficient with our building, designing and marketing.

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